The participant describes a current problem, a consequence, and a specific trigger for changing the present approach.
A FOUNDER EVIDENCE WORKSPACE
In conversation with the market
First Market Signal turns important commercial questions into live evidence from the right audience.
INTERACTIVE PRODUCT EXAMPLE
Inspect the route from a commercial question to a next evidence action.
Open at the Evidence Plan, then inspect the inputs behind it. This standalone example models a planning state, not a validation result.
EVIDENCE JOURNEY · EXAMPLE
04 · ROUTE-SPECIFIC EVIDENCE PLAN
Choose one route to the next observable signal.
This illustrative plan is standalone by default. It names what to learn, who can help, and the next action without claiming an outcome.
Commercial questionWhat would show that the people with this problem feel enough urgency to change their current approach?
Recommended evidence routeFocused current-state calls
The question needs current behaviour, consequence, and a change trigger from people close to the problem. A short focused call keeps those sources connected to the decision.
Relevant people
People who live with the current problem, feel its consequence, and can describe what would make a different approach worth trying.
Specific next best action
Invite three people close to the problem to a 20-minute focused call.
Three focused calls with the intended participant type, including two that describe the same consequence and a concrete change trigger.
- 01Invite three people close to the problem to a 20-minute focused call.
Primary next action
- 02Ask the same current-state and consequence questions on each call.
Keep direct evidence distinct from founder interpretation.
One primary next actionInvite three people close to the problem to a 20-minute focused call.
The example shows planning states, not a validation result. First Market Signal preserves source evidence and founder interpretation as separate records.
THE EVIDENCE JOURNEY
Use each interaction to learn something specific.
Start with the decision
Name the commercial question underneath your next move. The product turns that question into a founder-owned Evidence Brief.
Focus on the people who matter
Define the audience, the present behaviour worth understanding, and the evidence that would be relevant to your decision.
Keep the signal connected to its source
Gather evidence without confusing a response, a founder interpretation, an AI summary, and a Signal Record.
THE EVIDENCE BOUNDARY
Evidence is not a promise.
First Market Signal helps a founder design and collect relevant evidence. It does not decide the truth for them, make a commercial validation decision, or turn interest into proof without the source behind it.